Drake Cooper
While working as one of six summer interns at Drake Cooper, I worked on projects within a variety of industries.
My assignments spanned copywriting, strategy, project management, agency presentations, and more.
Media Week Rebrand
Drake Cooper Socials
I wrote the copy for each of these posts promoting the Drake Cooper brand.
Media Week Rebrand
We were tasked with rebranding Drake Cooper's annual Media Week event. Along with helping the group ideate the theme, "Spark Connection," I spearheaded our PR materials, copy, and social media promotion.
Find the updated website here: https://mediaweek.drakecooper.com/
PR Materials
Media Pitch
Hey **insert journalist name **,
This September, we are holding agency event in Boise, Idaho that you won’t want to miss. In the industry, it is common for agencies to view media partner relationships as transactional. At Drake Cooper, we know better. Stronger connections mean better access, better deals, and fewer fake smiles over conference calls.
That’s Drake Cooper for you. Bold, ambitious, and always ready to think outside the box. We are hosting the third annual Media Week this September in Boise. This event will consist of client and partner meetings to elevate strategies for the upcoming year.
We are — unapologetically — the agency for the ambitious. For the media partners who actually give a damn.
Here’s the rundown: From September 12-19th media partners and clients are invited to Drake Cooper’s office at 416 S 8th St #300, Boise, ID for a week of collaboration and innovation.
With Media Week comes a new wave of agency-media dynamics. Think real connections, new opportunities, and moments for authentic communication.
We are Idaho’s only employee owned agency. Employee-owned means that Drake Cooper plays by different rules. It means that we think about our media partners differently.
Media Week sets a new precedent for agencies and would be a great addition to AdAge. We hope you consider covering our event, let us know if you have any questions.
Social Media
Media Week: Like summer camp, but with way less mosquitos. Spark connection and collaboration at Drake Cooper’s third-ever Media Week. Join us to recharge relationships, share insights, and build better advertising together. ⚡️ PLACE HOLDER SENTENCE: DETAILS ABOUT WHO’S ATTENDING.
Contact ___ to get on the list. #sparkconnection #MediaWeek2025 #Agency
Website Copy
Jensen Jewelers
For Jensen Jewelers, an Idaho-based fine jewelry brand, we were asked to create a themed fall sale.
The objective: increase the foot traffic into stores after Black Friday but before the holiday season.
We produced three themes, and with my partner, I ideated the Adventure Sale from beginning to end. For all three themes, I wrote the mantra and promotional copy.
Theme #1: The Adventure Sale
Mantra:
We want to bring the spirit of adventure into every store. Our customers value outdoor experiences—and we offer one they can’t find online. When couples save on the ring in stores, they open the door to their next great adventure together. The Adventure Sale shows couples that they can have it all. High quality jewelry and high quality adventure.
Podcast Ad
"At Jensen Jewelers we know that love is life’s greatest adventure. But that adventure shouldn’t cost you everything.
Save money on the ring now so you can spend on experiences later. Go out and explore the world together, with the money you saved at Jensen Jewelers’ Adventure sale.
Shop in-store to save up to 50% off select items, with the chance to win an exclusive Jensen Jeweler adventure kit. With our adventure sale, you really can have it all. Jensen Jewelers. Love is an adventure."
Out of Home and Social
Caption:
Does your bucket list just keep growing? Visit Jensen Jewelers in stores and get one step closer to your next adventure. Check items off your list with our Adventure Sale this fall.
Theme #2: Open Season on Diamonds
Mantra:
For our customers, the start of fall marks the start of hunting season. This insight allows us to connect with their interests and demonstrate that we understand them. Now, fall also marks the start of Open Season on Diamonds at Jensen Jewelers. With up to 50% off select items in-stores, the hunt is on for the perfect ring at a perfect price.
Podcast Ad and Social
"*bugle sound being played* Sound the alarms, it’s officially open season at Jensen Jewelers. And no, we’re not talking about deer. The hunt for jewelry is on, because it’s open season on diamonds.
You might think we’re talking big game, but with up to 50% off select items in stores, it’s time to secure your trophy piece.
Don’t miss your shot and visit Jensen Jewelers in person today. Ready, aim, save.
Jensen Jewelers. Love is an adventure."
Theme #3: A Love Letter to You
Mantra:
With our Love Letter Sale, we’re bringing back the lost art of the handwritten note—authentic, intentional, and straight from the heart. We're inviting our customers to step away from the screen and into our stores, where a moment can become a memory. This theme highlights authentic, heartfelt romance—an ideal fit for early November, when many of our customers are beginning their search for bridal jewelry.
Podcast Ad
"Imagine the feeling of opening a physical love letter from your person. Now imagine reading that same message on your phone. Jensen Jewelers knows that in-person means more, so here’s our love letter to you.
We are inviting you to turn the moment into a memory with our Love Letter Sale, where you can shop up to 50% off select jewelry only in-stores. Seal the moment by visiting our love letter station, complete with a polaroid camera.
Jensen Jewelers. Love is an adventure."
Health Education Non-profit
A local health education non-profit is donating a workforce housing unit, and I was tasked with creating a list of names for the complex and its associated areas. My inspiration? Create a naming system that emulates health, wellness, and a life of enjoying the Idaho outdoors. All things that were highly valued by this education non-profit.
I also created a PR plan for the new build, including a press release, PR kit, media list, and an outlined PR strategy designed to maximize the buzz of their donation.
List of Names
Balance & Bloom Apartments
The Balance & Bloom Apartments sit at the crux of wellness and growth. Positioned right near the foothills, our amenities and location facilitate a life of getting outside, being active, and staying grounded. The Balance & Bloom Apartments give essential workers what they need to truly flourish; perfect for a Boise community in bloom.
RADIANT
CENTERED
GLOWING
Secondary Names
Community room: The Common Bloom
Community garden: Blossom Garden
Wayfinding: North Bloom & South Bloom
Fitness: Foothills Studio
Access Point to Trails: Wildflower Way
Horizon Hollow
Nestled in a prime Boise location, Horizon Hollow is more than just a place to live, it’s a place of opportunity and affordability. Horizon Hollow takes care of essential workers outside of work, so they can gaze forward and achieve every single day. Find success, wellness, and blue skies on your horizon.
BOLD
SUCCESFUL
TRIUMPHANT
Secondary Names
Community room: Cloud Nine
Community garden: The Hollow Grove
Wayfinding: Sunrise Wing & Skyline Wing
Fitness: Skyline Studio
Access Point to Trails: Blue Sky Trailhead
Rise Ridge
Don’t just settle for a place to live, find a community that encourages growth and wellness. Elevate your lifestyle through easy access to trails, a prime location in the North End, and community focused amenities. Rise to the occasion and become your best self at Rise Ridge.
INSPIRED
MOTIVATED
EMPOWERED
Secondary Names
Community room: Ridge Room
Community garden: Alpine Garden
Wayfinding: North Crest & South Crest
Fitness: Ascent Studio
Access Point to Trails: Trail’s Edge
The Flourish Apartments
At the Flourish Apartments, essential workers have everything they need for a life of growth and wellness. Located between Boise’s vibrant streets and the foothills, coming home means freedom to explore and thrive. Whether it’s hitting the trails or absorbing everything downtown has to offer, there’s no better place to flourish.
UPLIFTING
OPTIMISTIC
INVITING
Secondary Names
Community room: The Greenhouse
Community garden: The Bloom Bed
Wayfinding: Willow Wing & Sage Wing
Fitness: Uplift Studio
Access Point to Trails: Foothill Gate
Bloom Living
At Bloom Living, growth is always in season. From the foothills to our community garden, Bloom Living is more than just a place to live, it’s a place to set roots and create the life you want. Explore the outdoors, make connections, and live well. Bloom Living is the first step to become part of something bigger. Grow your roots and flourish, only at Bloom Living.
COMMUNITY
ENCOURAGING
WARM
Secondary Names
Community room: The Bloom Room
Community garden: Growth Grove
Wayfinding: Lupine Wing & Balsam Wing
Fitness: The Greenhouse
Access Point to Trails: Flower Point
PR Kit
Our health education non-profit made a massive donation by building workforce housing, leaving the Boise community better than they found it. In a city where housing prices continue to climb and workforce housing is uncommon, this donation will garner lots of buzz.
In order to maximize media coverage, we suggest sending this PR Kit to the following media list. For the journalists’ convenience, the PR Kit includes the following: story & mission, business facts, press release, press coverage, and contact information.
Media List
Media List
